Gear that stops getting deferred
New nets, safer pads, replacement uniforms, instruments and equipment that keep getting pushed another year because the budget never quite stretches.
FundLaunch
Limited early access
Fundraising shouldn't cost you a season of your life.
Raise $5,000+ per campaign selling premium meat and seafood people actually want. No distribution day, no order forms, no cash to collect — every box delivered straight to your supporter's door.
Every box earns $15, straight to your organization
No platform fee, no cut, one payment with full reporting
Reach past your immediate circle
Door delivery means anyone in the region can order — same effort, a much bigger list
Hit your goal without burning out your volunteers
No distribution day, no order forms, no cash to chase
Example based on 120 supporters selling 3 boxes each. Earnings are estimates at $15 per box; actual results depend on participation and campaign size.
Built for groups like yours
One fundraiser. Every kind of organization.
If your group has a season, a trip or a program to fund, this works the same way — whatever jersey, costume or uniform your people wear.
Hockey, ringette & lacrosse
Soccer, volleyball & basketball
Swim, track & gymnastics clubs
Bands, choirs & theatre programs
School groups & parent councils
Dance & arts studios
Camps, scouts & youth programs
Faith & cultural communities
Animal rescues & causes
Community nonprofits
You already know how the last one went.
The hard part of a fundraiser was never the money. It's the admin and the asking.
The admin never ends
Paper order forms, a spreadsheet that only one person understands, and weeks of following up for missing orders.
The same few families carry it
A handful of parents do most of the selling while everyone else quietly opts out — often because the product is something people tolerate rather than want.
A lot of work for mediocre returns
Weeks of effort for a margin that barely dents the tournament, travel and equipment bills coming down the road.
The biggest difference
There is no distribution day.
Most food fundraisers end the same way: the whole organization works an afternoon so a refrigerated truck can hand off boxes in a parking lot. With FundLaunch, every order goes straight to the buyer's door. The campaign ends — and you're done.
The usual delivery day
- Book a location with a parking lot big enough for a refrigerated semi-truck to turn around in.
- Outdoor drop-off only — drivers don't enter buildings, so it happens in whatever weather shows up.
- You meet the truck, verify inventory against a printed sheet while the driver waits, and start counting.
- Volunteers spend the afternoon sorting frozen boxes fast enough that the food stays frozen.
- Supporters don't get a delivery. They get a text to meet a seller in a parking lot, then collect their food from another parent's vehicle.
With FundLaunch
- Every order is delivered straight to each supporter's door. They get their food at home, not a text to meet someone in a parking lot.
- There is no location to book, no volunteers to schedule, no boxes to sort, and no weather to plan around.
- The organization does nothing on delivery day. Your job ends when the campaign ends.
- Your sellers aren't limited to whoever can make a pickup window. Anyone in the region can order and have it delivered, so the same effort reaches a much bigger list.
Why it matters
What the money actually does.
Nobody volunteers because they love logistics. They do it because a funded program can say yes more often — to better equipment, another trip, and another kid who wants in.
Trips and tournaments that stay on the calendar
Travel, hotels, provincials and the year-end trip — the experiences kids remember, and often the first things cut when funding falls short.
Families who never have to be asked to drop out
Registration can stay possible without putting a family on the spot. No kid should find out that the reason they cannot join their friends is that the fee was too much at home.
Fees that stop climbing for everyone
Fundraising can take pressure off registration, ice time and program costs — real relief for every household, not only those already stretched thin.
A calmer board, coach and coordinator
Less scrambling to close a budget gap, fewer urgent asks, and less dependence on the same five volunteers to rescue the season again.
Grocery money, not donation money
Grocery prices went up. The quality didn't.
People are already paying premium prices at the store for meat that can be thin, watery, previously frozen or inconsistent. The question is not whether a box costs more than a small fundraiser purchase. It is what a household is actually getting for grocery money it already spends.
Most boxes run roughly $105 to $175, with a few specialty items above that range. They replace a grocery shop; they are not a donation on top of one. Supporters choose the products and price point that fit their household, while $15 from every box goes back to your organization. That is a much easier ask than selling something nobody needed.
What supporters get
Specific quality. Real choice.
Better value is not a vague promise. These are the specifications supporters can judge for themselves, with enough variety to plan actual meals instead of taking a fixed box.
AAA certified Angus beef
Alberta-raised beef, dry-aged for a minimum of 28 days.
A grass-fed option
100% grass-fed beef is available within the range for supporters who prefer it.
Free-range Canadian chicken
Raised without antibiotics or added hormones.
Seafood from Canadian coasts
95% of the seafood selection comes from Atlantic and Pacific Canada.
150 products to choose from
Supporters choose what suits their household and budget — steaks for the weekend, chicken for weeknights, fish for quick meals.
Ice time covered. Registration held steady. A five-year-old jersey set finally replaced — funded by people buying dinner they were going to buy anyway.
Run the numbers
What could one campaign raise?
Move the sliders to match your group. Every box sold earns your organization a flat $15.
20300
15
Estimated amount raised from 360 boxes
$5,400
Estimated community grocery spend: $54,000, based on an average of about $150 per box.
Most organizations run two campaigns a year.
This models a mid-size campaign. Groups at our 75-box minimum would raise proportionally less.
Earnings shown are estimates based on campaign size at $15 per box. Actual results depend on participation.
Apply for early accessWhat's different
Easier to run. Easier to take part in.
You never touch the money
Supporters pay on delivery and we handle every payment. When the campaign wraps, we present your organization with a cheque — one payment, plus a complete report showing every sale and the $15 earned on each — exactly what sold and exactly what you earned.
See it all as it happens
Every organization gets a view-only dashboard for the whole campaign: boxes sold as a running total, who bought and how many each ordered, commission earned as orders come in, and whether each order is in progress or delivered and paid. You see participation in real time instead of guessing, know exactly what you've earned before the payout arrives, and can spot who hasn't taken part yet for a mid-campaign nudge. It replaces the spreadsheet entirely. You see who joined in and how much they ordered — never what individual families put in their freezer, so supporters' grocery choices stay private. Nothing to manage or update; it is just there.
A product people actually want
Supporters choose from 150 products, including Alberta-raised AAA certified Angus beef dry-aged for at least 28 days. It is food for real meals, not a fixed box they accept out of obligation.
Your group gets featured
When your campaign wraps, we'll feature your organization on our site — a photo of your group with their cheque and a short write-up of what you raised and what it's going toward. It's recognition for your team, something to share with your own community and supporters, and proof for your families that the campaign worked.
A flat $15 per box, no platform fee
Your organization earns $15 on every box sold. We don't charge you a platform fee, a setup fee, or take a cut of what you raise.
Delivered to the door
Orders go direct to supporters' homes. No pickup night, no freezer logistics, no boxes stacked in someone's garage.
A branded campaign page
Your group gets its own page to share. Supporters order from their phone; you see the orders instead of building the spreadsheet.
Who we are
Why I'm building this
SooFounder, FundLaunch
I've been selling premium food — Alberta-raised beef, Canadian chicken and wild-caught seafood — directly to families across the province. It's how I learned what's actually in a box, what it costs, and why so much of what people buy at the store isn't worth what they're paying for it.
It's also where FundLaunch came from. Customers kept asking the same question — could our team run something like this as a fundraiser? So I looked at what those organizations were already running, and it was the same picture every time — volunteers buried in order forms, coordinating pickups, selling things nobody was excited about, for a return that didn't justify the weeks it took.
The problem wasn't the people. It was the model.
Before food, most of my career was B2B sales and operations — the work of figuring out why something isn't working and rebuilding it so it does. FundLaunch is that applied to fundraising: simpler for the organization, and worth saying yes to for the people supporting them.
We're starting local, here in Edmonton and the surrounding communities, and I'm staying close to every organization we work with. If something needs fixing, you're not dealing with a ticket queue or a script — you're dealing with someone who can actually make a decision.
Questions before you apply? Reach out. I'll give you a straight answer.
Share this with your board
Pass it along to the people who weren't on the call.
If a parent council, committee or board needs to see this before you apply, send them the page or the summary below. It stands on its own.
Forward-ready summary
FundLaunch — a fundraiser that doesn't eat your season
No order forms. No parking-lot pickup day. No cash to collect.
Your group runs a short branded campaign selling premium meat and seafood — Alberta-raised AAA Angus beef, Canadian chicken, wild-caught seafood, 150 items to choose from. Supporters order from their phone and pay on delivery, and every box ships straight to their door. Nobody sorts anything in a parking lot.
You earn a flat $15 on every box. No platform fee, no setup cost, no cut of what you raise. One hundred and twenty families ordering three boxes each is $5,400 — and most groups run two campaigns a year.
We handle every payment. After the campaign we present your organization with a cheque, plus a full report of every sale and what it earned.
Here's the honest part: supporters aren't donating. They're buying groceries they were going to buy anyway, and eating better than they would from the store. That's a much easier ask than another chocolate bar box.
Who it's for: organizations in Edmonton and surrounding areas that can sell 75+ boxes and have people who'll actually take part.
Early access is limited. Worth a look: www.lp.fundlaunch.ca
Who we're accepting
We're being deliberately selective.
We're onboarding a small number of organizations first so each one gets real attention. If your group fits the four things on the right, you're exactly who we're looking for.
Groups we work with
- Youth sports organizations
- School groups & parent councils
- Dance & gymnastics clubs
- Community nonprofits
01
You're in Edmonton or a surrounding area
Edmonton, Sherwood Park, St. Albert, Fort Saskatchewan, Leduc, Spruce Grove, Beaumont, Stony Plain, Devon and the wider Edmonton region. We're not accepting groups outside it yet.
02
You can realistically sell 75 boxes or more
That's the floor for a campaign to be worth running for everyone involved. If you're close, still apply and tell us your numbers.
03
You have an active, engaged group
Parents, members and volunteers who actually take part — not a list of names that never opens an email.
04
You fundraise more than once
We're building this with organizations that raise money every season, not for a one-time push.
What happens next
01
You apply
You send the form. We read every answer, not just the contact details.
02
We talk
If your group looks like a fit, we reach out for a short conversation about your season and your numbers.
03
Early groups go first
Organizations we onboard early get set up ahead of everyone else. We're not promising a launch date we can't keep.
The application
Tell us about your group.
It takes about five minutes. The qualifying details are required; the open questions are optional but genuinely helpful — your honest answers shape how this program gets built. If we covered it on the call, skip them.