Competitive teen girls soccer match on an indoor field, one team in red and the other in blue
FundLaunch
587-401-2259fundlaunchalberta@gmail.comEdmonton + surrounding areas

Limited early access

Fundraising shouldn't cost you a season of your life.

Raise meaningful money selling premium groceries people already buy — without order forms, collecting payments, or organizing a distribution day.

Your organization earns $15 per box. FundLaunch handles the rest.

Earnings depend on participation and campaign size. Minimum campaign: 75 boxes.

You already know how the last one went.

The hard part of a fundraiser was never the money. It's the admin and the asking.

The admin never ends

Order forms, spreadsheets, and weeks of chasing missing orders and money.

The same few families carry it

A handful of parents do most of the selling while everyone else quietly opts out.

A lot of work for a small return

Weeks of effort barely dent the tournament, travel and equipment bills ahead.

The difference

There is no distribution day.

Every order goes straight to the buyer's door. The campaign ends — and you're done.

The usual delivery day

  • A location booked, inventory counted and volunteers scheduled.
  • Frozen boxes sorted while supporters rush to make a pickup window.

With FundLaunch

  • Every order is delivered straight to each supporter's door.
  • No sorting or pickup window — and anyone in the region can order.

You never touch the money

Supporters pay on delivery. We handle every payment, then present your cheque and report. Your organization earns $15 per box — with no platform fee, setup fee or cut of what you raise.

How it works

Three steps. That's the whole thing.

01

You launch a campaign

We build your branded page and give you ready-to-send posts and messages.

02

Supporters order from their phone

They choose what they want and pay on delivery.

03

Every box goes to the door

We deliver every order, then present your cheque and campaign report.

We help you sell it

Most fundraisers hand you a catalogue and wish you luck.

A volunteer parent shouldn't have to invent marketing from scratch. Every organization gets the selling tools built for them — included at no cost, as part of the fundraiser.

A branded campaign page

Your organization's own page, with its name and story on it — something worth sharing, not a generic order form.

Social posts and graphics

Prepared for your campaign, so sharing takes a minute instead of an evening in front of a blank screen.

Text and email templates

Worded and ready to send. Nobody has to work out what to say.

A simple launch plan

What to do and when, from kickoff to close.

Grocery money, not donation money

Grocery prices went up. The quality didn't.

Supporters buy groceries they already need instead of making another donation. Most boxes run roughly $105 to $175, with a few specialty items above that.

Specific quality. Real choice.

Clear specifications and enough variety to plan actual meals.

AAA certified Angus beef

Alberta-raised beef, dry-aged for a minimum of 28 days.

A grass-fed option

100% grass-fed beef is available for supporters who prefer it.

Free-range Canadian chicken

Raised without antibiotics or added hormones.

Seafood from Canadian coasts

95% of the seafood selection comes from Atlantic and Pacific Canada.

150 products to choose from

Supporters pick what suits their household — steaks for the weekend, chicken for weeknights, fish for quick meals.

Run the numbers

What could one campaign raise?

Move the sliders to match your group. Every box sold earns your organization a flat $15.

120
20300
3
15

Estimated amount raised from 360 boxes

$5,400

Organizations can run additional campaigns throughout the year.

This models a mid-size campaign. Groups at our 75-box minimum would raise proportionally less.

Earnings shown are estimates based on campaign size at $15 per box. Actual results depend on participation.

Apply for early access

This is the part we're looking forward to.

We're onboarding our first organizations now. Yours could be the first cheque we hand over — and the first story on this page.

Track your campaign in real time.

See participation, boxes sold and earnings throughout your campaign without managing spreadsheets or chasing down order updates.

Who it's for

One fundraiser. Every kind of organization.

Fund gear, trips, tournaments and programs without putting another family on the spot.

Sports teams & athletic clubs

Schools & parent councils

Music & theatre programs

Dance & arts studios

Faith & cultural communities

Youth programs, rescues & nonprofits

We're being deliberately selective.

We're onboarding a small number of local organizations first.

01

You're in Edmonton or a surrounding area

Edmonton, Sherwood Park, St. Albert, Fort Saskatchewan, Leduc, Spruce Grove, Beaumont, Stony Plain, Devon and the wider Edmonton region.

02

You can realistically sell 75 boxes or more

That's the floor for a campaign to be worth running. If you're close, still apply and tell us your numbers.

03

You have an active, engaged group

Parents, members and volunteers who actually take part — not a list of names that never opens an email.

Soo Horobin, founder of FundLaunch

Who we are

Why I'm building this

SooFounder, FundLaunch

Selling premium Alberta beef, Canadian chicken and seafood directly to families taught me what they value, which products sell, and where traditional food fundraising breaks down. Teams kept asking whether they could run something like it themselves.

The problem wasn't the people. It was the model.

We're starting in Edmonton and surrounding communities. Questions before you apply? Reach out — I'll give you a straight answer.

Start a FundLaunch campaign

Tell us about your group.

It takes about five minutes. Apply, and if your group looks like a fit we'll reach out for a short conversation. Early organizations get set up first.

Young dancers and gymnasts sitting on a studio floor stretching and laughing together before class

Your organization

Edmonton, Sherwood Park, St. Albert, Leduc, etc.

A rough number is fine.

You

Coach, treasurer, fundraising chair…

Your fundraising

Minimum for early access is 75.

Optional, but genuinely helpful — these answers shape what we build.

If we already talked through these on the phone, skip them. But if something's on your mind, tell us here.

e.g. early spring, or not decided yet

No commitment. We'll only use these answers to decide fit and to shape the program.

Share this with your board

Pass it along to the people who weren't on the call.

If a parent council, committee or board needs to see this before you apply, send them the page or the summary below. It stands on its own.

Email it

Forward-ready summary

FundLaunch — a fundraiser that doesn't eat your season

No order forms. No parking-lot pickup day. No cash to collect.

Your group runs a short branded campaign selling premium meat and seafood — Alberta-raised AAA Angus beef, Canadian chicken, wild-caught seafood, 150 items to choose from. Supporters order from their phone and pay on delivery, and every box ships straight to their door. Nobody sorts anything in a parking lot.

You earn a flat $15 on every box. No platform fee, no setup cost, no cut of what you raise. One hundred and twenty families ordering three boxes each is $5,400 — and organizations can run additional campaigns throughout the year.

We handle every payment. After the campaign we present your organization with a cheque, plus a full report of every sale and what it earned.

Here's the honest part: supporters aren't donating. They're buying groceries they were going to buy anyway, and eating better than they would from the store. That's a much easier ask than another chocolate bar box.

Who it's for: organizations in Edmonton and surrounding areas that can sell 75+ boxes and have people who'll actually take part.

Early access is limited. Worth a look: www.lp.fundlaunch.ca